Getting insights on consumer behaviour

Sales rise: People walk along a main shopping street in Manhattan, New York. Major retailers that keep data on shoppers’ purchases are selling more digital ads as US retail sales surged 1.7% last month.— AFP

CHICAGO: There’s more than merchandise for sale this holiday. The shoppers are, too.

Walmart, Amazon.com and other major retailers that keep troves of data on shoppers’ purchases are selling more digital ads on their own websites and in stores – including pop-up banners and search-bar keywords – to marketers eager to pitch their products.