Entropia senior partner Prashant Kumar
PETALING JAYA: Budget 2022, which aims to boost the economy and the livelihood of the rakyat after being battered by the Covid-19, is set to spur the advertising and marketing industry which like other industries have not been spared by the pandemic.
Magna, the centralised IPG Mediabrands resource for intelligence, investment and innovation strategies, is anticipating advertising expenditure (adex) to grow by 4.5% and with a market size of about RM5.33bil in advertising spends by next year.
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