Malaysian banks increase spending on digital, engagement financial wellness initiatives


KUALA LUMPUR: About 64 per cent of Malaysian retail banking decision-makers said their respective companies are increasing spending on digital and engagement financial wellness initiatives -- the highest figure in the Asia Pacific (APAC) region, more than Singapore, Japan and Australia.

According to a study commissioned by Backbase, a leading engagement banking platform, the revelation came from the submission of applications for a digital banking license from Bank Negara Malaysia.

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Backbase , retail banking , license , digital banks

   

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