HK Tourism Board launches West Kowloon neighbourhood


HKTB executive director Dane Cheng (pic) said in a statement: “Experiential tourism is a rising and inspiring trend, particularly where it blends arts and culture with authentic local life.

KUALA LUMPUR: The Hong Kong Tourism Board (HKTB) has officially launched a promotion on the West Kowloon neighbourhood, after featuring popular promotions such as “Old Town Central” and “Sham Shui Po – Every Bit Local” in the “Hong Kong Neighbourhoods” campaign.

The “West Kowloon” neighbourhood programme highlights the district’s rich heritage and vibrant street life in Yau Ma Tei and Jordan along with its two new world-class museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which would open by year-end and poised to become landmarks in art and cultural tourism.

As art is inseparable from our life, the West Kowloon neighbourhood promotion builds a bridge between the local life of the bustling communities of Yau Ma Tei and Jordan, which are home to many historical architectures, time-tested stores and traditional craftsmanship, and the artistic lure of the WKCD.

Throughout the continuous evolution and revitalisation, the neighbourhood has a lot of astonishing experiences for the public and visitors to uncover.

The HKTB expects the campaign to draw people from across the city to rediscover it from new perspectives to drive in-depth local tourism and stimulate economic activities in the neighbourhood.

HKTB executive director Dane Cheng saidin a statement: “Experiential tourism is a rising and inspiring trend, particularly where it blends arts and culture with authentic local life.

“The HKTB has chosen to launch this large-scale promotion before borders reopen because we want residents to savour the experience first and discover hidden gems in their community, rekindling their enthusiasm and appreciation and creating a harmonious art-life aura in the West Kowloon neighbourhood.

“We hope Hong Kong people will then share their experiences with friends and relatives outside Hong Kong.”

We are also encouraging tour operators to create in-depth tours for Hong Kong residents to help them plan ahead for the return of international visitors.”

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