PETALING JAYA: Celcom Axiata Bhd hopes to maintain its average revenue per user (Arpu) for the rest of the year amid a highly competitive market place.
Its strategy is to roll out the right product offering for each consumer segment and avoid areas that will put a drag on its Arpu.
Already a subscriber? Log in
Save 30% OFF The Star Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
