New trend: A salesperson poses with heritage gold jewellery at a retail store in Shanghai. Jewellers say the products are increasingly popular with millennials in Beijing, Shanghai and other big cities. — Reuters
SHANGHAI: For many affluent young Chinese consumers, modern simplicity is out and tradition is back in when it comes to jewellery.
Sales of gold bracelets, pendants, earrings and necklaces that draw on dragons, phoenixes, peonies and other traditional Chinese patterns and symbols are flying among consumers, especially those in their 20s and 30s, helping drive a rebound in gold demand in the country after a pandemic-induced slump.
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