Advertising spend crucial for brands

Oxygen Advertising managing director and 4As senior adviser Datuk Johnny Mun said that regardless of what the situation may be, marketers need to continue investing in brand building albeit there may be tweaks to the focus and content of the messages communicated.

PETALING JAYA: The importance of brand owners upping their advertisements is gaining momentum despite the tough economic conditions brought about by the Covid-19 pandemic.

Companies which are hesitant or deferring their spend on ads to save costs would end up losing their market share. Smaller companies tend to take a bigger hit in this regard.