Adidas hikes outlook despite hit to China sales


The logo of German sporting goods company Adidas is pictured at one of the company's outlets in Berlin on March 29, 2020. - Photo by Odd ANDERSEN / AFP)

BERLIN: German sportswear company Adidas raised its outlook for full-year sales and profitability as demand soared in most of the world but took a hit in China where Western brands faced a boycott of their products in late March.

Adidas said its confidence was underlined by the planned launch of products such as new versions of its popular NMD sneakers, as well as sports events like the Olympics and the start of the club soccer season in Europe.

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