KUALA LUMPUR: Malaysia Airlines is leveraging on artificial intelligence (AI) and pricing science under its overall revenue optimisation as it prepares for a surge in travel once the pandemic eases.
The national carrier had announced the “go live” of its “willingness-to-pay (WTP)” capabilities.
Already a subscriber? Log in.
Subscribe to win RM50 Touch 'n Go e-Voucher! More Info
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!