KUALA LUMPUR: Malaysia Airlines is leveraging on artificial intelligence (AI) and pricing science under its overall revenue optimisation as it prepares for a surge in travel once the pandemic eases.
The national carrier had announced the “go live” of its “willingness-to-pay (WTP)” capabilities.
With the WTP, it is leveraging on AI and pricing to improve its demand forecasting and inventory management as well as drive efficiency across its revenue optimisation programme.
Over the past year, Malaysia Airlines has ramped up its digital transformation journey, including seeking investments in cutting-edge revenue management technology.
The airline said with a highly experienced team of revenue management practitioners and the latest AI-powered WTP capabilities, it now has greater control over its fares and offers, while leveraging real-time demand forecasting and inventory control.
Group CEO of Malaysia Airlines Bhd Captain Izham Ismail said: “We are proud of this new milestone achieved over the backdrop of many changes we have made in our revenue management transformation.”