The parties said in a joint statement the strategic collaboration will see MR DIY being a prominent feature in the Touch ‘n Go eWallet, powered by the eWallet’s Mini Programme platform.
This will allow the 16 million Touch ‘n Go eWallet users to seamlessly browse MR DIY’s catalogue, order and pay for the items they want, and have the purchases delivered, or ready for pick-up at their store of choice.
It is slated for a public launch in the third quarter of 2021.
The collaboration will also include several analytics and personalisation initiatives in the near future, which will see Touch ‘n Go eWallet users access tailor-made offerings on MR DIY’s online and offline channels.
This is not the first time the two parties have collaborated.
Shoppers are able to top up their Touch n' GO cards at all MR DIY stores as well as use their Touch ‘n Go eWallet to make payments for purchases at these stores and MR DIY’s e-commerce website www.mrdiy.com.my.
In addition to this, MR DIY is currently one of Touch ‘n Go eWallet’s regular partners for the eWallet’s “The Goal Hunter” loyalty programme, where MR DIY vouchers are available for users to redeem and enjoy cashback at MR DIY.
"We think that we have a perfect partner in MR D.I.Y, and together we hope to pave the way for superior offerings for both our sets of customers.
“Touch ‘n Go and MR D.I.Y are iconic home-grown brands with a strong view of being hyper customer centric; with an unending focus on delivering superior value across the customer experience chain,” said Touch ‘n Go Group CEO Effency Shahul Hamid.
MR DIY CEO Adrian Ong said the partnership is a major step in making shopping at MR DIY cashless and more rewarding.
As part of this round of collaboration initiatives, MR D.I.Y’s customers who pay using Touch ‘n Go eWallet in-store or on-line will enjoy attractive promotions and discounts as part of an enhanced loyalty offer.
The collaboration between Touch 'n GO and MR DIY will also apply to MR DIY's spin-off stores MR DOLLAR and MR TOY.