Advertising industry set to recover this year


KUALA LUMPUR: The advertising revenue of media owners in the country is forecast to increase by 15.4% to RM5.1bil this year after experiencing a contraction of 20% last year, according to global media investment and intelligence company Magna.

It added that in this environment, the linear advertising revenue is set to increase by 10.8% to reach 44% of total advertiser budgets for the year. Linear advertising refers to a systematic schedule in which adverts are designed to run for a specific time on a particular medium.

Subscribe to The Star Yearly Premium Plan for 30% off

Cancel anytime. Ad-free. Full access to Web and App.

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.39/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
Advertising , recover , Magna , Fan Chen Yip , TV , media ,

Next In Business News

Affordability drives Lagenda’s strategy
Carbon tax may dent steel sector’s recovery
AEON Credit seeks out M40�
DSR hopes for fruitful year
KL still nation’s priciest rental market
Mega logistics hubs: Catalysing Malaysia’s supply chain future
Using AI for smart building operations
Ringgit likely to move between 4. 24-4. 26 against US dollar next week
Secret Service goes global in crypto crackdown
Turn global uncertainty into advantage

Others Also Read