KUALA LUMPUR: The advertising revenue of media owners in the country is forecast to increase by 15.4% to RM5.1bil this year after experiencing a contraction of 20% last year, according to global media investment and intelligence company Magna.
It added that in this environment, the linear advertising revenue is set to increase by 10.8% to reach 44% of total advertiser budgets for the year. Linear advertising refers to a systematic schedule in which adverts are designed to run for a specific time on a particular medium.
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