OPTIMISING THE PERFORMANCE OF YOUR BRAND ASSETS IN E-COMMERCE

Corporate News

WITH the pandemic going on for over a year, almost everywhere we see merchants having preference for “non-contact payment”.

And we see this mode of payment staying. The motivation to reduce physical contact with others and on external surfaces is affecting the way consumers make their purchases.

In Malaysia today, 67% prefer to use of credit and debit cards and mobile payments over cash, up 2% versus April 2020 (source: Kantar Covid-19 Barometer Malaysia Wave 9).

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Digital payment also reduces the need to locate an ATM for cash withdrawal which bears other moments of exposure: from the trip, panel on the machine and even the cash itself. Additional features rolled out by e-wallet developers also provide more reasons for consumers to prefer digital payment.