‘Scientist-artist’ combo for the creative space


Better together: Kumar (left) and Azwan. Businesses in South-East Asia are looking for a holistic approach that requires the mix of technology and creativity.

KUALA LUMPUR: Consulting and technology services provider Accenture is expanding its digital capabilities by offering experience-led transformation services for the first time in South-East Asia with the acquisition of Entropia, one of the fastest-growing new age advertising agencies in the world.

This is the New York Stock Exchange-listed company’s largest acquisition of an advertising agency in the South-East Asia region that will absorb more than 200 Malaysian creative talents of Entropia.

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Accenture , acquires , Entropia , digital , expansion ,

   

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