4As offers leadership course for creative directors


“This syllabus fills a needs gap as existing advertising courses fail to address the shaping of great creative thinkers and doers on how to lead a team, ” said Khairudin Rahim, (pic) 4As CEO

PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) will offer an online training course “OMG! I’m in Charge!” to its members in a three-part series in June and July.

This is the latest addition to the 4As online training portfolio, made possible by leveraging upon the 4As’ six-year alliance with the Chartered Institute of Practitioners in Advertising (IPA) UK, and supported by industry partner Astro.

“OMG! I’m in Charge!” will show practitioners in leadership roles ways to navigate the intricacies of managing both the creative team and the creative process over three two-hour sessions.

The course will cover topics such as – Where are you leading your team to and why should they follow you; How to determine your leadership style;

Learn that whatever the terms of your contract, you will be judged for skills that you were never told you would need; How to set goals and create a game plan; Examine the role of the leader in the project; How to nurture ideas with 10 killer questions; How to practise listening and learn the benefits of shutting-up; The importance of appraisals.

“This syllabus fills a needs gap as existing advertising courses fail to address the shaping of great creative thinkers and doers on how to lead a team, ” said Khairudin Rahim, (pic) 4As CEO.

“This is a completely new skill set which many practitioners fumble through and learn by trial and error, sometimes with poor results, forcing the new leaders to revert to executing work themselves, as subordinates keep missing the bullseye.”

“This course is years of mentorship distilled into six hours, ” added Khairudin.

The online course will be conducted by Patrick Collister, an IPA UK endorsed trainer with prior leadership positions at Ogilvy London, and The Zoo, Google’s creative think tank for nothern Europe.

The course is for 4As members only, with a fee of RM 2,000 plus 6% sales and service tax. The closing date for registration is June 4.

4As, formed in 1971, is the advertising industry’s foremost body engaged in promoting the value of advertising agencies in the marketing communications industry to advertisers, media, suppliers, government and the public.

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