Sedania’s Offspring makes foray into four countries


Sedania Innovator subsidiary's Offspring Inc range of baby products.

KUALA LUMPUR: Sedania Innovator Bhd’s subsidiary Offspring Inc is opening four new markets for Offspring’s range of baby products in Spain, Finland, Cambodia and South Korea.

It said in a statement on Tuesday, the partnership will enable Offspring Inc further expand its global presence, from the current countries -- the United States, Singapore, Brunei, the Philippines and Russia.

Sedania’s managing director, Datuk Azrin Mohd Noor said Offspring’s products will be made available on dedicated web stores for each respective country and they will be monitored by its headquarters team.

He said certain countries are also using well known online shopping platforms such as Lazada, Shopee and Amazon to further expand their market reach.

“We received one of the biggest orders from South Korea, our highest orders recorded for a new territory, ” Azrin said.

Offspring data showed total birth rates in the respective countries are estimated to be almost 1.2 million newborns annually and increasing.

“Our prospect of being the premium organic baby brands in the mentioned countries is looking very promising based on the estimated birth rate numbers, ” he said.

He said every baby needs between three and 10 diapers a day and they equally use as many wipes, nappy balm, lotion, head to toe wash and so on.

Sedania Innovator owns 51% of Offspring, which is a health tech company focusing on early child care solutions, among which producing high quality organic baby products.

Offspring offers products such as eco-friendly baby diapers, biodegradable wet wipes, baby care essentials and household products that use non-toxic, organic and plant based ingredients making them one of the pioneers in organic based products in the region.

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