iProspect launches report on modern marketing


Tan Kien Eng, group CEO of Dentsu Malaysia, said: “Marketers need to remain focused on long term sustainable growth by winning, keeping, and growing their best customers."

KUALA LUMPUR: iProspect, a dentsu company, has launched Future Focus 2021: Brands Accelerated report as the essential read for conscientious marketers seeking to explore and exploit the latest consumer and industry advancements for brand growth.

The 75 plus page report addresses some of the most pressing aspects of modern marketing including: the battle for attention, wholesale changes in data privacy, and the emergence of assisted commerce.

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