KUALA LUMPUR: AmInvestment Bank Research has upgraded its recommendation on the media sector to "overweight" on optimism that adex will recover in 2021 amid the roll out of sporting events such as the UEFA Euro 2020, Premier League and the NBA.
It said in a note that the ongoing Covid vaccinations in Malaysia and other countries are expected to lead to a gradual recovery in the traditional media and travel segments as pandemic restrictions ease.
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