Grab Malaysia introduces programme to assist small food businesses


Grab Malaysia country head Sean Goh. -NORAFIFI EHSAN/The Star.

KUALA LUMPUR: Grab Malaysia is introducing a programme to help small food businesses adapt to the growing demand for delivery services.

The GrabFood Small Business Programme, it said, would comprise of three key areas -- an online solution, a marketing campaign to drive demand and visibility on GrabFood, and learning and development opportunities for small businesses.

In a statement, the company said small GrabFood businesses could have their own branded website with a unique URL as an additional sales channel via the Grab Online Shop, scheduled for launch in June. The online shop’s service fee of 10 per cent will be waived for six months.

Further, Grab will run week-long promotions every month to spotlight small businesses on GrabFood.

"In view of MCO 3.0 where dine-in is restricted, Grab will kick off the ‘GrabFood Small Business Week’ with a free delivery campaign from May 25 to June 7, 2021, to help increase their visibility and orders,” it said.

The company said the programme aimed to drive more demand for small businesses as well as to increase discoverability by increasing the traffic and sales to small businesses.

To equip businesses with knowledge and insights, Grab will organise a series of webinars on topics such as how to maximise online presence and how to turn data into insights to drive more traffic to digital stores.

"These efforts are timely and in conjunction with Grab’s #TechUntukSemua programme to empower small businesses to access opportunities from the digital economy,” it said.

Meanwhile, Grab Malaysia managing director Sean Goh said the pandemic had disrupted small businesses and given the company insights into their needs as they coped with the current challenging times.

"Additionally, studies have also shown that consumers are likely to continue using digital services going forward even in a post-pandemic world.

"Considering this, we believe our technology and capabilities can provide small businesses with longer-term solutions to help them address consumers’ evolving needs,” he said. - Bernama

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3
   

Next In Business News

Cypark proposes RM108mil private placement to fund solar project
Sirim offers face mask makers rebate for testing, certification services
Palm falls more than 4% tracking weak US soyoil
Ringgit ends slightly higher versus US dollar
Crude palm oil prices slump
Poultry firm CAB Cakaran halts operations at one factory due to Covid-19
Bukalapak aiming for up to US$800mil in IPO -sources
Euro unaware why shares plunged
Blue chips extend losses as glove makers, plantations slump
Dutch Lady Milk Industries appoints Ramjeet Kaur as managing director

Stories You'll Enjoy


Vouchers