On the horizon: TikTok is working with brands to test in-app sales in Europe. — AP
BEIJING: ByteDance Ltd’s TikTok is working with brands including streetwear label Hype to test in-app sales in Europe, a move that will intensify its competition with Facebook Inc and further blur the line between social media and online shopping.
The popular video app is hoping to replicate abroad the success of its Chinese-only cousin Douyin, which racked up US$26bil (RM107bil) of e-commerce transactions in just its first year of operation.
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