Domestic clothing brands making the cut

Going local: A store of Chinese sports products Li Ning in Beijing. Shares of Chinese mainland sportswear brands had seen sharp surges on the Hong Kong bourse over the past month. — Reuters

BEIJING: China’s textile and apparel companies are set to embrace new growth opportunities as domestic consumers increasingly favour homegrown brands, according to industry experts.

They said Chinese enterprises are poised to do well in part because of their relatively high production efficiency and manufacturing skills, and it’s time for the country to move on to the next step in upgrading industries and developing strong homegrown brands capable of competing on the global stage.