Mydin ventures overseas via e-commerce


Growing: The Mydin Supermarket in Kota Baru. It saw a 73% increase in online sales last year.

PETALING JAYA: Retailer Mydin Mohamed Holdings Bhd is expanding its offerings overseas through e-commerce and has set its eyes on Singapore as its first market abroad.

Mydin’s venture will be supported by the Shoppee International Programme (SIP) which will also provide it with end-to-end cross-border services including logistics, customer service and payment solutions to market its house brands MyRasa and My Home as well as other products.

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Mydin , retailer , Ameer Ali , overseas , e-commerce ,

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