Mydin ventures overseas via e-commerce

Growing: The Mydin Supermarket in Kota Baru. It saw a 73% increase in online sales last year.

PETALING JAYA: Retailer Mydin Mohamed Holdings Bhd is expanding its offerings overseas through e-commerce and has set its eyes on Singapore as its first market abroad.

Mydin’s venture will be supported by the Shoppee International Programme (SIP) which will also provide it with end-to-end cross-border services including logistics, customer service and payment solutions to market its house brands MyRasa and My Home as well as other products.

In a statement, the company said it had ambitions to expand and gain regional exposure and has a chance to do so through e-commerce.

Mydin managing director Datuk Ameer Ali Mydin (pic below) said e-commerce was an important part of Mydin’s business and the retailer saw a 73% increase in online sales last year compared to 2019.

“This signals a growing proportion of online-first customers seeing as more people are relying on e-commerce to get their essentials during movement restrictions brought on by the pandemic.

“With this programme, we are able to extend our reach to Singapore and it will be a step to look at how we grow our business within Asean through e-commerce, ” Ameer said.

As part of its effort to strengthen its e-commerce offerings, Mydin will be launching its Super Brand Day (SBD) on Shoppee Malaysia in conjunction with the platform’s Raya Bersama Shoppee campaign.

Mydin’s SBD will go on for three day’s starting today with over 9,000 products on sale on its official store.

It will also be offering vouchers and discounts on a list of items in its Meriah Raya Deals and Raikan dengan Giler Deals.

There will also be contests where groups of friends can get together and win vouchers in the Share and Get Voucher Contest or stand a chance to win home appliances in the Spend and Win Contest, where the three top daily spenders could also receive a Raya hamper worth RM200.

In the spirit of Raya, Mydin will also continue to raise funds for the underprivileged through the Mydin Prihatin fundraising campaign where a portion of the purchase price on certain items will go to the fund.

“We have managed to get more allies to help us raise funds for the less fortunate and we hope Tabung Mydin Prihatin will give Malaysians an avenue to pay it forward and provide comfort for the less fortunate, ” he said.

More information on Mydin’s online offerings can be found on

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