US SEC probes VW 'Voltswagen' marketing stunt


The stunt, which came just ahead of April Fool’s Day on the first of the month, when companies often release prank statements, was meant to call attention to its electric vehicle efforts, the carmaker said

WASHINGTON: The U.S. Securities and Exchange Commission has opened an inquiry into the U.S. unit of Volkswagen's AG over a marketing stunt in which it falsely said it was changing its name in the United States to "Voltswagen," a person briefed on the matter confirmed.

Spiegel first reported the inquiry and the SEC's request for information about the issue made in early April and quoted VW as confirming the investigation.

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Volkswagen , US , SC , probe , Voltswagen , stunt ,

   

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