Tropicana accelerates its digitalisation journey


Tropicana Triple Celebration Event (Grand Opening of the Tropicana Experiential Hall Official launch of the Tropicana 360 App Tropicana Corporate Website) — RAJA FAISAL HISHAN/The Star

PETALING JAYA: Property developer Tropicana Corp Bhd pushed on and accelerated its digitalisation journey with a triple celebration event at Tropicana Gardens Office Tower.

The newly revamped Tropicana website features corporate info as well as past, present and future developments from the group.

The Tropicana 360 App boasts over 16 key features that provide convenience and a one-stop platform for Tropicana homeowners – from pre-sale to completion and down to facilities booking activity.

Rounding off the event was the launch of Tropicana Experiential Hall, the newest upscale high-ceiling galleria that is available for Tropicana’s event and private bookings, featuring stylish and functional interior design, the group said in a statement.

“The completion of these three important milestones underlined the group’s commitment to its digital transformation drive, leveraging on technology and network for our stakeholders to embrace the digital economy in our aim to accelerate growth, ” it said.

Tropicana group managing director Dion Tan shared how the pandemic has pushed the group to be more digitally savvy and emphasised its digitalisation vision.

“Today’s success took years in the making. We have started our digitisation journey years ago and we have always encouraged our team to embrace the technology and use it to engage with our users.

“We wanted our digital transformative drive to bring Tropicana closer to our club members, residents and home buyers, providing ‘All Things Tropicana’ right at their fingertips.

“Technology is part of our daily lives and is now fully part of our Tropicana ecosystem. We are proud to provide a user-friendly developer app and website experience that is easy to use, backed by detailed Tropicana insights, in real-time update, ” he said.

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