MAG rolls out sustainability blueprint


Khairy (third from left) receiving a token of appreciation from MAG Chairman Tan Sri Wan Zulkiflee Wan Ariffin (third from right) after the launch. Looking on are Izham (second from right) and Priesner (second from left).

PETALING JAYA: The Malaysian Aviation Group (MAG) has taken a bold step forward towards sustainability with the launch of the MAG Sustainability Blueprint.

It is aimed at promoting socio-economic development and achieving net zero carbon emissions by 2050.

By 2021, its aim is to reduce overall CO2 emission by 25 million kg with an eye to reach 50% usage of biodegradable materials for in-flight operations, coupled with 50% of ground and in-flight waste recycled and up-cycled by 2025 onwards.

Championing sustainability is a key focus for MAG as part of its goals to become Asia’s leading travel and aviation services group.

MAG is the parent company of national carrier Malaysia Airlines, Firefly, MASwings, Amal, MABkargo, AeroDarat Services and MAB Academy.

It already has 66 initiatives in various phases of implementation across 23 sustainability matters from five key focus areas, namely economic, governance, safety and security, environmental and social and the Blueprint will also function as a driver to accelerate and support these initiatives into the future.

Group chief executive officer Capt Izham Ismail said as they look forward and seek to create a brighter future for the national aviation services group, they have to be conscious and work towards creating a future that also elevates and protects the communities that they are present in.

“In the long run, our sustainability initiatives will drive us to be a more responsible, efficient and effective organisation, with the character and mindset to be environmentally responsible, the leadership to empower and develop our workforce expertise, the responsibility to spearhead safety leadership, the experience to go above and beyond compliance and the ingenuity to maintain and grow profitability and resilience.

“Together we will create a greener world, to ensure the lives we touch may continue to flourish and actively play our role as the national carrier and helping the nation fly ever higher, ” he said in his speech during the launch of MAG’s Sustainability Blueprint yesterday.

As a starting goal for the Blueprint, the group will work towards bringing several aspects of the business up to industry-leading standards in line with the United Nations Sustainable Development Goals (SDGs) for 2030.

The MAG Sustainability programme will contribute to the SDG aspirations not only for aviation emission reduction and fuel conservation but also on the SDG 5 (Gender Equality by increasing the number of women in decision making positions), SDG 8 (Decent Work and Economic Growth through gainful employment), SDG 12 (Responsible Consumption and Production on all our products that leads to more circular economy user), and SDG 13 (Climate Change which is key elements to be instilled in all MAG employees).

Science, Technology and Innovation Minister Khairy Jamaluddin said it was encouraging to know that the UN SDGs have impacted the local aviation industry.

“I have long believed that economic development should go hand in hand with social development.

“In the aviation industry, every ringgit generated creates an additional RM9 for other parts of the supply chain.

“Every job created allows for the creation of another 5.3 in other industries, ” he said, adding that the Sustainability Blueprint will ensure economic development and protect the social wellbeing of all those involved.

Stefan Priesner, the UN Resident Coordinator for Malaysia, Singapore and Brunei Darussalam said the UN strongly believes that it is a win-win solution for businesses to align themselves to the Sustainable Development Goals.

“MAG’s Sustainability Blueprint is a step forward in the aviation sector’s contribution to realising the SDGs by 2030.

“Given the global consensus on the SDGs and the growing consumer demands for socially responsible and environmentally sustainable business practices both in Malaysia and globally, there is a strong case for businesses to come together and accelerate the sustainability agenda in all sectors, ” he said.

Izham said a year into the Covid-19 pandemic has shown the importance of having a robust and sustainable business, built upon a foundation of digitalisation, which has allowed MAG to operate as efficiently as possible given the circumstances.

“As we look to the future, in creating a vision of a day when MAG can become ‘Asia’s Leading Travel and Aviation Services Group’, sustainability is increasingly a critical pillar in our long-term business strategy, which is striving towards a brighter, greener and happier future for the group, with digitalisation acting as an accelerator.

“We are committed to providing safe and effective aviation travel solutions, in response to the continuing global growth in the coming decades.

“In a business environment where high passenger number growth rate drives fleet expansion, we strive to continuously enhance our safety and security, energy efficiency and environmental performance, ” said Izham.

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