KUALA LUMPUR: Ni Hsin Resources Bhd’s food and beverage arm, Blackbixon Sdn Bhd has signed a brand partnership agreement with Koperasi Tenaga dan Petroliam Bhd (KTP) to grow the market for the ‘BlackBixon’ energy coffee drink.
In a statement Wednesday, Ni Hsin said the partnership will see BlackBixon retailing its drinks at various onshore and offshore oil and gas (O&G) locations owned by members of KTP. KTP is a cooperative for entrepreneurs in the O&G industry.
“This agreement will not only benefit BlackBixon through having more locations to distribute the energy coffee drink, but also benefits members of the cooperative, who will have another source of income through their participation in the BlackBixon business,” Ni Hsin said.
BlackBixon represents the first venture by Ni Hsin into the F&B industry, with other plans in the pipeline to grow the business regionally given the heightened interest in energy drinks combined with the coffee-drinking culture of today.
Blackbixon recently appointed Red One Network Sdn Bhd, a mobile virtual network operator, to market and retail BlackBixon coffee to its 1.2 million subscribers.