NEW YORK: Lowe’s Cos, determined to hang on to the customers it gained during the pandemic, is extending its spring-sales period while offering attractions like socially distanced grilling demonstrations and free saplings brought right to customers’ cars.
The strategy is a departure from the past, when Lowe’s has offered just a weekend of spring discounts. This year, the in-store and online events and promotions will last throughout April – a bid by the Mooresville, North Carolina-based retailer to build on the momentum it captured over the last year as it heads into the crucial spring season. Last year, the company made almost one-third of its revenue in the May-to-July period alone.