Commenting on the concept of holistic branding, Branding Association of Malaysia president Datuk Eric Chong (file pic) told StarBiz that: “It’s important for marketers to understand the concept. Holistic branding, simply means that branding strategy cannot be just about one thing.
PETALING JAYA: Holistic branding is the way to go for marketers to expand their branding reach and target audience with the economic recovery underway.
Commenting on the concept of holistic branding, Branding Association of Malaysia president Datuk Eric Chong told StarBiz that: “It’s important for marketers to understand the concept. Holistic branding, simply means that branding strategy cannot be just about one thing.
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