“Different customer segments will value parts of the shopping experience differently, but all are likely to want perfect integration of the digital and the physical. The challenge for a retailer is to create innovations that bring this to life, wowing those customers while generating profitable growth, ” said Luca De Nard, (pic) managing director of Intelligent Analytics for NielsenIQ (South East Asia).
KUALA LUMPUR: Retailers will need to strengthen their omnichannel strategy quickly to continue thriving amidst a market recovery.
As consumers return to the malls and stores with the easing of the movement restrictions, businesses will have to increasingly balance in-store experience with the convenience that customers have enjoyed with e-commerce over the past year.
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