Spritzer Malaysia appoints Trapper as media partner


KUALA LUMPUR: Following a multi-agency pitch, Spritzer Malaysia, the market leader in natural bottled water, has appointed Trapper as its media partner.

The agency will be responsible for integrated media duties across all Spritzer brands. Via this partnership, Spritzer looks to strengthen its market leadership and drive exciting new segments for business growth.

Trapper teams will be working closely with stakeholders across all Spritzer brand teams to ensure through-the-line innovation is executed effectively and efficiently.

Spritzer group marketing manager Elaine Ho said Trapper was appointed because of the team’s insightful integrated media strategy that demonstrates how Spritzer can drive greater connection and engagement.

“Spritzer group looks to strengthen brand awareness as well as top-of mind recall among Malaysians for all its brands, namely Spritzer Natural Mineral Water, Spritzer Tinge, Spritzer So Tinge!, Spritzer Sparkling and Acilis by Spritzer.

“We are excited to kick-start our journey with Trapper to innovate our media strategies. We hope to reach our customers at the right touch points and connect with them meaningfully via a precise understanding of their journey. We look forward to a great partnership with Trapper, working together to elevate our brands, ” she added.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3
   

Next In Business News

CPO futures to see volatile trading next week, eyes on MPOB data
Pfizer, BioNTech seek US emergency nod for COVID-19 vaccine in adolescents
Eyes on next generation as Singapore succession is thrown into question
Oil price falls, ends week about 2% lower on supply increase, new lockdowns
BlackRock, Mustier's blank-check firm eye Credit Suisse fund management arm
GLOBAL MARKETS-S&P 500, Dow scale new heights, Treasury yields rise on strong inflation data
Mah Sing: Extend HOC until year-end
Kerjaya Prospek wins RM154mil construction job
MCMC expects DNB to open 5G tender soon
Ramsay Sime Darby Health Care acquires Manipal Hospitals

Stories You'll Enjoy


Vouchers