KUALA LUMPUR: Following a multi-agency pitch, Spritzer Malaysia, the market leader in natural bottled water, has appointed Trapper as its media partner.
The agency will be responsible for integrated media duties across all Spritzer brands. Via this partnership, Spritzer looks to strengthen its market leadership and drive exciting new segments for business growth.
Trapper teams will be working closely with stakeholders across all Spritzer brand teams to ensure through-the-line innovation is executed effectively and efficiently.
Spritzer group marketing manager Elaine Ho said Trapper was appointed because of the team’s insightful integrated media strategy that demonstrates how Spritzer can drive greater connection and engagement.
“Spritzer group looks to strengthen brand awareness as well as top-of mind recall among Malaysians for all its brands, namely Spritzer Natural Mineral Water, Spritzer Tinge, Spritzer So Tinge!, Spritzer Sparkling and Acilis by Spritzer.
“We are excited to kick-start our journey with Trapper to innovate our media strategies. We hope to reach our customers at the right touch points and connect with them meaningfully via a precise understanding of their journey. We look forward to a great partnership with Trapper, working together to elevate our brands, ” she added.