PETALING JAYA: While the Covid-19 vaccination programme will pave the way for the local economy to expand, the advertising industry will not bounce back to pre-Covid 19 level fast enough unless measures are put in place to spur its growth.
Although businesses would soon be operating at full capacity, many advertisers had slashed their marketing budgets as they have used their advertising expenditure to shore up employee salaries and defray accumulated debts.
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