Star Media Group looks to digital segment for revenue growth

Star Media Group said the group will focus on using new technologies and analytics to improve, deepen and predict how its customers consume content with the end goal of increasing engagement and monetisation to drive new revenue streams beyond print.

PETALING JAYA: Star Media Group Bhd (SMG), after launching a number of new digital products and platforms last year to further reach out to its audiences, expects revenue growth from its digital segment to continue despite the soft and challenging market conditions brought about by the Covid-19 pandemic and the movement control order (MCO).

In a filing with Bursa Malaysia when it released its fourth quarter and full-year financial results, SMG said the group will focus on using new technologies and analytics to improve, deepen and predict how its customers consume content with the end goal of increasing engagement and monetisation to drive new revenue streams beyond print.

“Towards this end, SMG Brand Studio provides advertisers a One Stop Shop for solution-based, end-to-end marketing planning encompassing strategy, data & analytics to creative and content execution. This new service will certainly complement our existing growth in digital platforms. We hope to increase advertising take-up rates during these uncertain times and achieve a higher growth in the near future, ” it said.