Star Media Group said the group will focus on using new technologies and analytics to improve, deepen and predict how its customers consume content with the end goal of increasing engagement and monetisation to drive new revenue streams beyond print.
PETALING JAYA: Star Media Group Bhd
(SMG), after launching a number of new digital products and platforms last year to further reach out to its audiences, expects revenue growth from its digital segment to continue despite soft and challenging market conditions brought about by the Covid-19 pandemic and the Movement Control Order.
In a filing with Bursa Malaysia when it released its fourth quarter and full year financial results on Thursday, SMG said the group will focus on using new technologies and analytics to improve, deepen and predict how its customers consume content with the end goal of increasing engagement and monetisation to drive new revenue streams beyond print.
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