Investing in innovation, branding is key, SMEs told

Upbeat: Ng says the applications are stronger in innovation and technology.

PETALING JAYA: While some small and medium enterprises (SMEs) are aggressively pursuing innovation through the use of technology and branding efforts both online and offline, a significant portion of smaller businesses still have much to work on, said several of The Star Outstanding Business Awards (SOBA) judges.

Private equity management company Novum Equity Partners managing director Ng Mun Hon said, “Overall, we can see the applications are stronger in innovation and use of technology, relative to the previous year(s).