Carlsberg pledges RM2mil in food, education aid


KUALA LUMPUR: Carlsberg Malaysia has pledged RM2mil in food and education aid for underprivileged Malaysians via its "Celebrate Prosperity, Cheers For Tomorrow" food aid campaign and the Carlsberg-Huazong Chinese Education Fund.

Carlsberg will donate RM1mil for food supplies for 2,000 Malaysian families in aid of those impacted by Covid-19 and the flash floods.

"We understand that many Malaysians are affected by the COVID-19 pandemic and the unfortunate floods in several states.

"As we remain hopeful for the new year, we are sensitive to the current sentiment and subsequently rolled-out Carlsberg’s ‘Celebrate Prosperity, Cheers For Tomorrow’ food aid campaign”, said Stefano Clini, managing director of Carlsberg Malaysia, in a statement.

Carlsberg joined forces with theSun, Star Foundation, Yayasan Nanyang Press, The Borneo Post and See Hua Daily News to reach the underprivileged Malaysians, regardless of race and creed across the nation.

Those who are affected by the pandemic may apply with the respective media foundations or corporations.

In selecting the beneficiaries, priority will go to orphans, individuals with single parents or with disabled family members, and members of the B40 group.

Meanwhile, the Carlsberg-Huazong Chinese Education Fund have also allocated RM1mil in bursaries for tertiary students.

The fund will give out RM3,000 each to 333 eligible Malaysian tertiary students, it said.

Open to all Malaysian citizens currently pursuing tertiary education, applicants may apply via Huazong at www.huazong.my from Feb 1 to 12, 2021.

The fund will also consider waiving interest-free study loan repayment for beneficiaries who are facing financial difficulties, it said.

In light of the approaching Chinese New Year festivities, Carlsberg will also be gifting a one-year supply of Carlsberg beer in its "Cheers Together" campaign.

Consumers can nominate their family and friends via Carlsberg’s social media pagees from Jan 22 to 29 at www.facebook.com/CarlsbergMY and www.instagram.com/CarlsbergMY.
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