Top maker of mini motors bets it can win over Tesla


Quiet behemoth: A file picture showing the lobby of Nidec headquarters in Kyoto, Japan. Tesla won’t be able to achieve Musk’s goal of producing 20 million EVs a year by 2030 without an outside partner, says Seki. — Bloomberg

TOKYO: Nidec Corp, the world’s top supplier of motors for everything from hard drives to power plants, is betting it can make a key component for Tesla Inc’s electric vehicles cheaper and better than anyone else, possibly including its chief executive officer, Elon Musk.

“I very much want to have a top-level discussion with Elon Musk, ” Jun Seki, Nidec’s president and chief operating officer, said in an interview. Without an outside partner, Tesla won’t be able to achieve Musk’s goal of producing 20 million EVs a year by 2030, he said.

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