SK magic makes Ogilvy Malaysia its communications partner

Nizwani Shahar, (pic) chief executive of Ogilvy Malaysia said: “We are honoured that SK magic has entrusted Ogilvy to develop and execute their communication plans in Malaysia."

KUALA LUMPUR: Following a multi-agency pitch, SK magic, the leading home business in kitchen and home appliances, has appointed Ogilvy Malaysia as its communications partner effective this month for a period of one year.

The appointment will see SK magic tap Ogilvy’s expertise in integrated communications comprising strategic and creative communications, public relations and influencer management, and digital and social media, to drive SK magic brand and product awareness built on its technological superiority.