The Awards organising chairman and Association of Accredited Advertising Agents (4As) senior adviser Datuk Johnny Mun (file pic) told StarBiz that many businesses worldwide have been forced to close down due to the Covid-19 fallout. “The pandemic has taken a toll on businesses, both locally and globally. Many have been forced to downsize or cease operations.
PETALING JAYA: The Putra Brand Awards, which is into its 11th year, is a case where marketers have not scaled back their investments in brand building despite the ravaging Covid-19 third wave.
Those that have invested in this exercise are the ones who have managed to retain their presence in the marketplace amid headwinds. This is one of the strategies for the survival of successful brands.
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