Matrade to engage with 13,000 firms, build global resilience


Matrade’s new chief executive officer, Mohd Mustafa Abdul Aziz, (pic) said Matrade would focus on helping Malaysian companies penetrate international markets during these challenging times.

KUALA LUMPUR: Malaysia External Trade Development Corp (Matrade) plans to engage with 13,000 Malaysian firms next year to build their global resilience, especially in the post-Covid-19 recovery period.

In a statement, Matrade outlined 227 programmes under the exporters development (ED) plan and 57 under export promotion (EP) plan. “The programmes are focused on the creation of more export champions in high-value sectors, the utilisation of digital platforms, inclusiveness, tapping on current market trends and forging strategic collaborations, ” it said.

The ED programmes will equip companies with the skills to develop a strategic advantage and promote the values of sustainability as stipulated in the United Nations’ Sustainable Development Goals.

Matrade’s new chief executive officer, Mohd Mustafa Abdul Aziz, said Matrade would focus on helping Malaysian companies penetrate international markets during these challenging times.

Matrade will also virtually link foreign buyers with Malaysian companies through its 46 overseas offices worldwide. “The year 2021 will see Matrade doubling its efforts in engaging with digital tools to provide more business opportunities for Malaysian companies, particularly small and medium enterprises and mid-tier companies, ” he said.

Mustafa added that it would engage with the public and private sectors in Malaysia and abroad to identify new export opportunities in both conventional and emerging sectors.

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