Julie’s undergoing dynamic rebranding campaign

Julie’s, the eponymous biscuit brand founded 35 years ago in Malaysia, has emerged with new confidence and a spirit of hope through a dynamic rebranding campaign.

PETALING JAYA: Julie’s, the eponymous biscuit brand founded 35 years ago in Malaysia, has emerged with new confidence and a spirit of hope through a dynamic rebranding campaign.

Re-partnering with award-winning Singapore creative agency, GOVT, Julie’s has produced a series of teasers and a short film titled “Operation Maybe”, to elevate its new look and spread its reinvigorated message of confidence.