KUALA LUMPUR: YTL Communications Sdn Bhd is looking to double up subscribers for its Yes mobile network bolstered by more future collaborations under its new Kasi Up plans in the coming year ahead.
To-date, the YES 4G network has 1.3 million subscribers and covers 90.1% of the country’s population.
Offering telco services in the market for a decade, YTL Communications managing director Datuk Yeoh Seok Hong is confident that its subscribers can “double quickly” especially after its partnership with Shopee, an e-commerce platform.
“The success (of growing subscribers) should be quite immediate especially with Shopee on board. You will see the momentum of subscribers increasing moving forward, ” he told StarBiz after its the virtual presentation of the collaboration with Shopee on YES Databack.
YTL Communications is offering YES Databack under its new Kasi Up plans which provides free data to consumers when they shop on Shopee. The customers can earn free data of 5GB with every RM50 they spend on Shopee, and receive up to 100GB each month.
Additionally, those who spend RM120 this month will be rewarded with 10GB of free data in Jan 2021.
“To get started, YES users are required to link their ShopeeID on the MyYes app, and users can redeem their free data by entering the voucher code on the same app.
“This Databack promo is available for both YES Kasi Up postpaid and prepaid users. However, the redeemed free data will not increase your plan’s validity and you will need to maintain a minimum top up of RM15 per month for Prepaid 15.
“Voucher code has a validity period of four months, and the free data comes with a 30-day validity period and multiple redemptions, ” said Kenneth Soh, head of Shopee mall.
The YES Databack offer is exclusively for Shopee customers. The group has also rolled out a new starter pack for only RM1 which is only available on Shopee.
“You can now order the YES sim for just RM1 through Shopee and it will be delivered to you for free, ” noted Soh.
Last week, YTL Communications launched its lowest-priced plans, YES Kasi Up prepaid and postpaid plans on its YES 4G network.
To recap, the new YES Kasi Up Prepaid 15 plan, with a 30-day validity, is priced at RM15 monthly for 10GB. By comparison, similar plans on the market today cost at least RM30 monthly.
It also rolled out the YES Kasi Up Postpaid 49, with the first six months free on a two-year contract, at RM49 for 100GB per month.
The company also shared its unique referral model that gives cash rewards subscribers and the people they refer the network to.
YES subscribers who refer the network to their friends can earn up to RM50 cash per referral under the YES Kasi Up Refer and Earn.
To-date, under the Yes Kasi Up initiative, 400,000 SIM cards and 100,000 mobile phones have been distributed to students nationwide within six months following the closure of schools as a result of the Covid-19 pandemic.
For next year, more collaborations with various partners would be seen under the new Kasi Up initiative, said YTL Communications chief executive officer Wing K Lee.
Moving forward, Soh expects the growth of e-commerce to increase next year as consumers are gradually switching from offline to online purchases.
“I am sure the growth will be higher following investments in the country’s network infrastructure and initiatives such as YES Kasi Up, ” he added.
Given the Covid-19 pandemic and the movement control order (MCO), Soh said there has been an increase in the usage of internet this year including online shopping.
Shopee has seen customers spend an average of 20% more time on its e-commerce platform due to the pandemic.
Number of Shopee live streams increased by 70 times during the MCO period, and over three million messages were sent daily through the Shopee app.
“With YES, customers will get free data while shopping on Shopee. This is something new that we are offering.
“We are quite optimistic and encouraged by this partnership and we look forward to provide greater value and convenience to Malaysians, ” said Soh.
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