LONDON: WPP Plc chief executive officer Mark Read is trying to revive the world’s biggest advertising group by rivaling some of the fastest growing e-commerce companies.
The London-based agency network is focusing on designing online sales platforms, apps and customer membership programs for brands, jostling with companies beyond adland like THG Holdings Plc, Accenture Plc and even International Business Machines Corp for a slice of the booming digital economy.
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