Adapt or perish


Chong: Business is like a chess game. You must play every move right.

PETALING JAYA: As the new normal takes its shape, brand owners need to reinvent their business models to stay afloat or face the risk of going bust.

With businesses, including small and medium enterprises (SMEs), facing the brunt of the Covid-19 and leading to their demise, there are brands which have survived and thrived.

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