Maxis unveils online self assessment tool


The medium scale industries are moving ahead but still lacked speed and agility to embrace digitalisation, said Maxis head of enterprise customer experience and commercial management Tan Cheong Tatt.(file pic)

PETALING JAYA: Nearly 60% of companies that used the Digital Readiness Index (DRI), an online interactive self assessment tool launched by Maxis Bhd, are not ready to fully exploit the digital technologies offered although the Covid-19 pandemic is changing the dynamics of businesses and work.

Most of the small and medium enterprises (SMEs) have basic connectivity tools but still lack in advance solutions for operational efficiency, productivity, customer experience and employee satisfaction, said Maxis.

Over 2,000 companies, mostly SMEs, had used the tool to self-assess their digital readiness levels using the DRI since July. Of this, 73% were from micro SMEs with up to five employees and 38% from the retail, services as well as food and beverage sectors.

Maxis said the use of digital tools for customer engagement is still at a basic level, with 61% using e-mail and 40% using social media as main communication channels to customers.

The medium scale industries are moving ahead but still lacked speed and agility to embrace digitalisation, said Maxis head of enterprise customer experience and commercial management Tan Cheong Tatt.(file pic)

The findings also revealed that companies are most digitalised in the efficiency pillar and least digitised in the customer engagement pillar.

Besides that, only 26% of SMEs in the transportation, manufacturing, trade, as well as oil and gas sectors track their company’s vehicles digitally.

Yesterday, Maxis launched its DRI. The company is collaborating with Vodafone on the DRI to tap into the latter’s experience with launching of a similar index in Europe. It intends to publish the average score yearly.

SMEs can conduct the self assessment via desktops, laptops and even mobile phones by answering 12-14 questions and their scores will be analysed by Maxis.

The scores will gauge their digital readiness ranging from “ready”, “nearly ready”, “not ready’’ and “at risk”.

DRI is not an immediate revenue generator but after the assessment, SMEs and corporates can opt for its multiple solutions for their digital transformation.

“The Index is not about driving revenue, ’’ added its chief enterprise business officer Paul McMamnus.

“It is to help organisations move forward on their digital journey, to be able to compete and accelerate, ” he said at the virtual launch.

“Going digital is not an option but a necessity, ’’ added Entrepreneur Development and Co-operatives Minister Datuk Seri Dr Wan Junaidi Tuanku Jaafar.

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