Matrade: Apec online exhibition attracts 6,000 registered viewers


Matrade’s CEO, Datuk Wan Latiff Wan Musa said Malaysian companies must embrace technology and to conduct their business digitally.

KUALA LUMPUR: The first-ever Apec online exhibition organised by Malaysia External Trade Development Corporation (Matrade) has attracted over 6,000 registered viewers since it was launched on Sept 1.

Matrade on Thursday said the online exhibition showed how technology could overcome physical restrictions due to the Covid-19 and enable the companies in the member countries to conduct their businesses digitally.

Matrade’s CEO, Datuk Wan Latiff Wan Musa said Malaysian companies must embrace technology and to conduct their business digitally.

“Matrade’s initiative to organise the #MyAPEC2020 virtual exhibition not only provides business opportunities for companies from Malaysia and other Apec economies to engage with foreign buyers, but also acts as a platform for them to adapt to virtual engagements”, he said.

Since its launch, over 300 buyers from 51 economies have registered in the platform, with the top five being Malaysia, Australia, Myanmar, Indonesia and Japan.

The #MyAPEC2020 exhibition is currently hosting over 300 companies comprising both Malaysian and international companies from member economies.

These companies promote products and services from eight targeted sectors namely healthcare, green tech & energy, professional & business services, building materials, transport & logistics, lifestyle, technology as well as innovative F&B and agrofood sectors.

The web-based exhibition platform includes features that create an immersive business environment such as business pitching and showcasing companies from all the targeted sectors.

Viewers were provided the opportunity to contact the respective companies through real-time communications facilities during these sessions.

In addition, 34 virtual B2B meetings have so far been arranged between exhibitors and local buyers from Malaysia as well as with foreign buyers from the US, Japan, China, Australia, Saudi Arabia and Turkey, among others.

The exhibition also hosts webinars, having broadcasted live presentations on key topics with chat features for participants to engage in Q&A.

“In view of the travel restrictions around the world where face-to-face meetings are limited, Matrade would like to encourage more Malaysian companies to leverage on the B2B meeting platform on #MyAPEC2020 virtual exhibition, ” he said.

The virtual exhibition will continue until Dec 31. For more: #MyAPEC2020 virtual exhibition

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