Etika appoints Yee Pek Kuan as vice-president of marketing

Etika Yee Pek Kuan

KUALA LUMPUR: Etika Holdings, one of Malaysia’s prominent halal beverage companies, has appointed Yee Pek Kuan (pic) as vice-president of marketing.

With over two decades of industry experience to her credit, she will be responsible for Etika’s overall branding and marketing strategy including creative brand building campaigns, trade marketing, events, sponsorships and public relations for Malaysia and Singapore.