4As draws on established industry partnerships

“It is imperative that everyone working in marketing communications, regardless of their discipline, understands how to develop digital-first ideas, and in the process deliver outstanding results for their clients, ” said Khairudin Rahim, (pic) CEO of 4As.

PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) will offer an online training course “The 7Es of Engagement” to its members in an exclusive three-part series this month.

This is the latest addition to the 4As online training portfolio, made possible by leveraging upon the 4As five-year alliance with the Chartered Institute of Practitioners in Advertising (IPA) UK, and supported by industry partner Astro.