Reactivating branding to remain relevant


Great combo: DMT’s Fruit Mooncakes are a collaboration between Peninsula College and Fruit Kiah, combining the freshness of fruits with the entrepreneurial spirit that makes Malaysia a great nation.

THE time is now for Malaysian businesses to reactivate their branding activities, as the market gears up to enter the recovery phase.

Although some may choose to remain silent and ride out the market slump due to the Covid-19 pandemic, PKT Logistics Group Sdn Bhd group chief executive and managing director Datuk Michael Tio (DMT pic) is a firm believer that branding needs to be maintained through both good and bad times.

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