Better showing likely for Astro in second half

Astro Malaysia Holdings Bhd group’s freemium over-the-top service NJOI is progressively introducing more prepaid packs to retain more budget-conscious viewers.

PETALING JAYA: Kenanga Investment Bank Research has maintained its “outperform” call on Astro Malaysia Holdings Bhd as it anticipates improved earnings in the second half of the group’s financial year (1HFY21).

According to the research house, a now stabilised television performance could see recovery from the resumption of local content productions and live international events. “With the easing of movement controls, the group looks to reinvigorate its customer acquisition strategies with local content production resuming, ” it said.