UEM Sunrise’s “Happy Chase” records RM400m sales, bookings


UEM Sunrise's Senadi Hills project has received strong response.

KUALA LUMPUR: UEM Sunrise Bhd’s has recorded more than RM400mil in sales and bookings just less than two months after the launch of its “The Happy Chase” campaign.

UEM Sunrise said in a statement on Monday the campaign was its response to enhance the government’s reintroduction of the Home Ownership Campaign (HOC) as part of the “Short-Term Economic Recovery Plan” or Penjana.

“In a significant sales upswing since the beginning of the Recovery MCO, popular projects include Residensi AVA, the eco-living condominium suites, have seen a take-up rate of 55% of the first of two towers, said the company, which is one of Malaysia’s leading property developers.

Residensi AVA forms the first phase of Kiara Bay, the 73-acre flagship waterfront development of UEM Sunrise in Kepong.

UEM Sunrise said Frischia, its double-storey terraced homes in Serene Heights Bangi, and phase 1A of Senadi Hills in Iskandar Puteri recorded a take-up rate of 91% and 80% of since the launch in July.

Its managing director/chief executive officer, Anwar Syahrin Abdul Ajib (pic below) said the company has been persistent in pivoting its strategies to continue building the awareness and interest of its products and the UEM Sunrise brand during the MCO and Conditional MCO period.

“We knew that there was pent-up demand from the buyers and their confidence in our products, that we were able to convert much of this leads and interest to actual bookings – showing that our efforts are paying off, ” he said.

UEM Sunrise said “The Happy Chase” campaign, which is to address concerns faced by house buyers, promises exciting rebates, attractive rewards and easy entry has garnered much interest.

The attractiveness of the campaign include waiver on sales and purchase agreement and loan legal fees; and other rewards including additional rebates and subsidies.

“We want to thank our customers for their continued confidence in UEM Sunrise homes. The support shown by these house buyers have bolstered us here in UEM Sunrise to continue giving ‘soul’ to the homes we build and the environment that we design and construct, ” Anwar said.

He added that this gives UEM Sunrise the momentum to capitalise on the positive trend and continue pushing ahead with its new launches including Allevia, an exclusive high-rise development in the heart of Mont’Kiara; Plot B of Solaris Parq, the office tower component of the 18.76-acre mixed-development masterplan; and Verna, the latest double-storey terraced home offering in Serene Heights Bangi.

‘The Happy Chase’ campaign will continue until May 31,2021 in line with HOC 2020. For details, visit http://thehappychase.uemsunrise.com

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