Shahrul Azuan is new CEO of Etiqa General Takaful

Shahrul Azuan Mohamed was appointed CEO of Etiqa General Takaful.

PETALING JAYA: Shahrul Azuan Mohamed has been appointed as the CEO of Etiqa General Takaful Bhd effective Tuesday.

It said Shahrul Azuan, (pic) who was formerly Etiqa’s chief agency officer, takes over from Zaharudin Daud.

“As CEO, Shahrul Azuan is responsible for driving the general takaful business and overseeing the performance of Etiqa General Takaful in Malaysia. He will be reporting directly to Kamaludin Ahmad, group CEO of Etiqa Insurance & Takaful, ” it said in a statement.

Kamaludin said Shahrul Azuan brings with him 29 years of experience in the insurance and takaful industry, having contributed significantly towards Etiqa’s business when he was chief agency officer.

“He has a proven track record of business turnaround capability, and some of his key achievements include growing Etiqa’s general agency production by 61% in a market that has been generally stagnant since 2016, and increasing annualised first year premium for life agency by 87% in the same period.

“We look forward to seeing him further drive Etiqa’s commitment to creating fast and easy experience for our customers, whether it is to purchase, submit claims or receive payouts, and that this commitment remains unwavering, during these challenging times and beyond, ” he added.

Shahrul Azuan holds an executive Masters of Business Administration from Open University Malaysia.

He is also a senior associate certified insurance professional in insurance and risk management of the Australian and New Zealand Institute of Insurance & Finance since 2011.

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